Via del Corso, via di Ripetta and via del Babuino in Rome: the famous Baroque “trident” that originates in the Piazza del Popolo to reach the center of the Eternal City. After the boutique in Via Margutta, another exclusive Giovanni Raspini store opens in December in the road that takes its name from the marble Silenus located on the fountain that borders it. A street in full growth which, after becoming for pedestrians only, and the restyling of the last years, has gained a very strong appeal for major fashion brands.
Via del Babuino 143 is the address of the new boutique of the brand: in the area closest to the Spanish Steps, to entertain the Roman people - always very fond of the Tuscan silversmith’s creations - but also the many foreign tourists who regard Rome as a real shopping capital. Giovanni Raspini’s store is a treasure trove that is wedged with elegance in the commercial fabric of the road, thanks to an architectural design that combines the classic style of the brand with more contemporary elements, including the lighting and the use of large mirror surfaces.
The 12th of December opening is already outlined as a major event and a substantial investment for the company. The presence in via del Babuino stands as a very prestigious positioning in an area that is becoming the largest luxury pole of the capital.