Between the sea and the pine grove, with the backdrop of the majestic Apuan Alps behind, the new Giovanni Raspini boutique opens in Forte dei Marmi, a destination for luxury and international tourism in the heart of Versilia. In view of the upcoming summer season the brand arrives with a new store just steps from the central square, where stands the fort built by the Grand Duke of Tuscany Pietro Leopoldo in 1788 which gives its name to the city.
Forte dei Marmi has for years been a popular center for luxury shopping: along its main streets are the boutiques of the big names in fashion. On hot summer days, this open-air mall welcomes celebrities, Russian magnates, Arabs and many curious tourists who peer into the most glamorous windows. The new store is located in Via Roma in a delightful pedestrian area.
In honor of the marine location, the usual look of Giovanni Raspini's store, has been adapted with a fresher and brighter mood, made even more pleasant by the sand-colored floor, a tribute to the endless beaches of Versilia. As tradition can not be missed the crocodile door handle and a large sign on the wall where the older brother of the entrance reptile climbs.