A fearless black horse, the mysterious knight who turns out to be a charming and beautiful woman, an industrial loft outlined by blades of light. And of course the most beautiful silver jewellery ever. This is the winning mix of the first TV commercial wanted by Giovanni Raspini to tell about the brand, on air on Italian networks from November 18th.
"We accepted the challenge of recounting us in a few seconds and the first storyboard of the spot was born", tells Giovanni Raspini. It is clear the intention to show not only a product, but to tell a story, a sincere passion. The story of a strong woman, but delicate, independent, bold and naturally beautiful. She gives us a mysterious and profound intimacy, and within a few seconds she comes out of the darkness and, in her loft, she becomes an icon of style and contemporary beauty.
The project has been entrusted to the director Marco Cella, author of many advertising campaigns for the most famous fashion brands, as well as numerous works published in the major magazines. The protagonist is an hypnotic and elegant model: Lisa Verberght.
Atmosphere, emotion, beauty. A strong and sincere story in the first TV commercial by Giovanni Raspini.