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"This is my nature" Behind the scenes of the 2024 campaign

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"This is my nature" Behind the scenes of the new campaign

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| 15 February 2024

We're excited to take you backstage on our eagerly-awaited 2024 campaign. This year, the brand is celebrating elegance and natural beauty with the face and talent of Matilde Gioli, the iconic Italian actress who embodies the sophisticated, bold spirit of Giovanni Raspini.

"Jewellery is more than just accessories. It is an art form that expresses our personality and our history. I'm honoured to represent such an authentic and inspiring vision".

Matilde Gioli

Matilde Gioli identifies herself with the Blade hoop earrings, versatile and easily adapted to her dynamic lifestyle. "One of the pieces in particular from the Giovanni Raspini collection especially represents me: the Blade hoop earrings. They are pieces I could wear anywhere, whether I'm enjoying some time off, taking a walk in the country or going to a special event".

LEARN MORE ABOUT THE CAMPAIGN

The signature pieces

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"Unique and authentic. I love these words. Because we're living in a time when people are increasingly feeling the need to fit in and conform - especially among the younger generations. It makes me a bit sad. I think young people would be happier if they would only pay more attention to their own unique qualities, instead of following a standard. They would have more pride and love for themselves, if they didn't try to imitate other people. This is a time of much artifice, and also of an unfortunately very virtual reality. But truth and authenticity are timeless values, they've always been there and we should appreciate them more."


Watch the full backstage video below

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