The campaign will be launched in April across all key media, including broadcast television, and it showcases the Tuscan jewellery brand’s identity like never before. The concept’s purity of message is designed to touch hearts and minds in a deep and enduring way. The new Spring Summer collection pays homage to the sophisticated elegance of silver with exquisite textures, seemingly sculpted by light. The animal-inspired forms of the Skin collection cleverly capture movement and let the wearer’s imagination take flight. The campaign seeks to establish a virtuous dialogue between three components: Women, jewellery and water, that natural element that sustains us all. Water symbolises life, strength and rebirth, yet is also synonymous with mystery and magic. For the campaign photography, Giovanni Raspini sought a model who is cosmopolitan yet approachable and above all, genuine.