La Gazette n. 36 - Precious, non-precious
The reasons abound, but the basic concept is clear and plain: the precoiusness of contemporary jewellery no longer rests in the intrinsic value of the material used and the noble stones, but int he idea, in the character, in the designer's identity or in the brand. Some speak of a new democracy of the jewel, someone else of elements that could further confuse the market and the final consumer. Precoius, non-precoius, fashionable, or perhaps simply narrative. Contemporary jewellery tells us something about ourselves, our lives, our needs and dreams.